Can you ever avail of free website promotion? Is that even feasible?
Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.
How does this free website promotion go anyway? What are things to be done?
1. Enlist your website.
Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.
Just don't forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.
2. Know your forums.
One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.
3. Write a press release.
Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!
4. Be friendly online.
Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.
5. Write an article.
Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.
6. Just let the whole world know about your site.
What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!
7. Make a banner ad.
Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!
8. Take up a free website promotion course online.
Yes, there are free website promotion tutorials. But don't you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.
When you make a website, you need not pay anything to promote it. You just read it -- there is such a thing as free website promotion!
Monday, February 14, 2011
Atomic Blogging 3.0 Honest Review
If you have not started blogging, now is the time to get started. Already thousands of people around the world are now adapting to blogging as a platform to run their business online.
I got to know Alvin from his famous Atomic Blogging 3.0 System. If you do not know Alvin, you should at least check out his famous blog at www.GatherSuccess.com where he earns his living online from just blogging online actively!
If you do read his blog, you will realized one thing that set Alvin away from the rest is that he practices what he preaches as he does make real good money just from blogging from his blog.
Alvin just recently launched a Atomic Blogging 3.0 system and I did took a look at the system myself and what I can say I am deeply impressed by the amount of details Alvin goes through in his guide.
Atomic Blogging 3.0 teaches you step-by-step how you can create a profitable blog in no time. There's even video tutorials provided to ensure you got everything to set yourself to create your blog fast!
Click Here To Check Out The System
I got to know Alvin from his famous Atomic Blogging 3.0 System. If you do not know Alvin, you should at least check out his famous blog at www.GatherSuccess.com where he earns his living online from just blogging online actively!
If you do read his blog, you will realized one thing that set Alvin away from the rest is that he practices what he preaches as he does make real good money just from blogging from his blog.
Alvin just recently launched a Atomic Blogging 3.0 system and I did took a look at the system myself and what I can say I am deeply impressed by the amount of details Alvin goes through in his guide.
Atomic Blogging 3.0 teaches you step-by-step how you can create a profitable blog in no time. There's even video tutorials provided to ensure you got everything to set yourself to create your blog fast!
Click Here To Check Out The System
Sunday, January 30, 2011
Evaluating Your Web Site Performance
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25/2000 x 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25/2000 x 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
Saturday, January 29, 2011
Building Solid Traffic With Backlinks
Many coaches put up web sites with the hope of getting clients from the Web. What usually happens is they get nothing.
Here’s the reason.
A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper.” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.
You need to build traffic to your site.
There are a lot of great ways to do this and one terrific way is with backlinks.
What is a backlink?
A backlink is a link FROM another site TO your site.
For example, if you are a member of Coachville, and someone is looking for a coach, then it is possible that this person sees your listing in the “Find a Coach” section and clicks a link to your web site.
This is a backlink from Coachville to your site.
Backlinks are also referred to as “in-bound links” and sometimes can be called “reciprocal links.”
Many of the links that coaches have on their web site are designed to take visitors from the coach’s web site to other web sites. These are usually located in a link section or a resources section. These are also called “forward links” or “outbound links.”
The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more.
So why are backlinks totally awesome?
From the eyes of search engines, your “site’s worth” increases when the number of backlinks increases. Each backlink raises the popularity of your web site.
It’s like being the popular kid in school. The more kids who know you, the more popular you are.
What does this lead to?
When people put the phrase “life coach” into a search engine, for the most part, the sites with higher popularity will come up first.
Bursts of traffic are great, but require you to make those additional efforts in order to continue to get that traffic.
Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month.
Creative backlinking strategies can create a situation where your web site is attracting backlinks without you doing any work at all. It’s like a snowball going down-hill that continues to grow.
Here’s the reason.
A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper.” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.
You need to build traffic to your site.
There are a lot of great ways to do this and one terrific way is with backlinks.
What is a backlink?
A backlink is a link FROM another site TO your site.
For example, if you are a member of Coachville, and someone is looking for a coach, then it is possible that this person sees your listing in the “Find a Coach” section and clicks a link to your web site.
This is a backlink from Coachville to your site.
Backlinks are also referred to as “in-bound links” and sometimes can be called “reciprocal links.”
Many of the links that coaches have on their web site are designed to take visitors from the coach’s web site to other web sites. These are usually located in a link section or a resources section. These are also called “forward links” or “outbound links.”
The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more.
So why are backlinks totally awesome?
- Firstly, the obvious, is direct traffic to your site. This traffic can be cashed in for clients or sales.
- Secondly, when done right, “backlinking” can sky-rocket your search engine rankings and thus result in even more traffic.
From the eyes of search engines, your “site’s worth” increases when the number of backlinks increases. Each backlink raises the popularity of your web site.
It’s like being the popular kid in school. The more kids who know you, the more popular you are.
What does this lead to?
When people put the phrase “life coach” into a search engine, for the most part, the sites with higher popularity will come up first.
- Thirdly, backlinks can create consistent traffic.
Bursts of traffic are great, but require you to make those additional efforts in order to continue to get that traffic.
Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month.
- Fourthly is the snowball-effect.
Creative backlinking strategies can create a situation where your web site is attracting backlinks without you doing any work at all. It’s like a snowball going down-hill that continues to grow.
Build Free Traffic To Your Websites
I want to let you in on a few different ways to get free traffic to your web site. Marketing your web site is vastly different than marketing your "offline," brick-and-mortar business. Thank goodness! With offline marketing, you're actually pretty restricted to the city you live in at the least and the state you live in at the most (unless you fly a lot or like long drives!). The Internet and it's ways of marketing and selling have opened up a whole new world of opportunities. Not to say that offline marketing promotion is obsolete when it comes to your e-business. Flyers, business cards, word-of-mouth. All vital stuff still. It just doesn't carry as much weight as some of the ways to market your business on the Internet. You need to go where your world-wide customers are now and they are inside your computer. Here are a few ways that you can start building more traffic to your e-business. They are easy, free and make a huge difference.
1.) Email signatures - Use your email signature to your fullest advantage. Tag it with not only your name, of course, but your web site(s) that you are selling from. Be creative. Maybe add a short one or two line ad for a product or affiliate you work with and the link to make the conversion sale. Now, every time you send out an email, BAM! In their face advertising and you needn't have to say a word about it.
2.) Forums and message boards - Find and participate in message boards that have to do with the niche of your web site. You aren't the only one that enjoys what you do and there are a lot of people online talking about it. Get involved and let them get to know you, trust you and value your opinion. And, again, don't forget to add your web site URL to your signature. Not only will you get clicks from other posters and lurkers, but the search engines really eat it up. Chances are very good that if you make just a few posts here and there, you will see those posts listed on the search engines in no time at all.
3.) Web site SEO - SEO = Search engine optimization. This is a big DUH really, but make sure your web site is optimized with content that is filled with your keywords so you can rank well when people search on those keywords. You want people to find you, right? Do research into what keywords are going to be the highest ranking ones for your specific niche. A great tool that I use is called Search It! It is the only ecommerce-related search tool that you (and your visitors, readers, friends and colleagues) will ever need. Keep it open in the upper corner of their monitor, for 24/7 access and instant info-mining of the Web. This little tools high-spot are:
* Every search you could ever want, all in one spot
* Advanced searches pre-packaged
* Constantly being refreshed
* Most popular Search Categories are (in order)...
o Keyword Brainstorming
o Keyword Research
o Keyword Competition
o Reference Library For Content
Find Search It! right here: http://searchit.sitesell.com/success92171.html
4.) Exchanging links - A great way of getting traffic is by trading links with other Webmasters that are in some way associated with the subjects on your web site. You put their link on your site and they, in turn, return the favor. The more links to your web site that the search engines find, the more they see it as a very popular place and the higher your rankings will go. Additionally, you're going to be grabbing visitors who visit those other sites that are linked to you.
5.) Newsletters - Offer an opt-in newsletter to your visitors that include tips, tricks, information that they can't get on your site, etc. Include a free e-book or other things as a gift if they sign up. People love getting free things! When you write your newsletters, include advertising and links to some of your affiliate products. Once you have people signed up to your newsletter, you have repeat buyers that have agreed to be solicited to. A word of warning: make it opt-in so that they are asking for the newsletter. Do not send them unsolicited mail. You know how much you hate spam? They do too. But if they have opted-in (they can also opt-out at any time), they basically have opened their front door and invited you in. Building email lists is like finding a pot of gold. Do not skip this very important way of marketing your business. You may as well throw your money into the street if you do.
That should be more than enough to get your business started or continuing on a path to more traffic and more cash flow.
Here's to your success!
1.) Email signatures - Use your email signature to your fullest advantage. Tag it with not only your name, of course, but your web site(s) that you are selling from. Be creative. Maybe add a short one or two line ad for a product or affiliate you work with and the link to make the conversion sale. Now, every time you send out an email, BAM! In their face advertising and you needn't have to say a word about it.
2.) Forums and message boards - Find and participate in message boards that have to do with the niche of your web site. You aren't the only one that enjoys what you do and there are a lot of people online talking about it. Get involved and let them get to know you, trust you and value your opinion. And, again, don't forget to add your web site URL to your signature. Not only will you get clicks from other posters and lurkers, but the search engines really eat it up. Chances are very good that if you make just a few posts here and there, you will see those posts listed on the search engines in no time at all.
3.) Web site SEO - SEO = Search engine optimization. This is a big DUH really, but make sure your web site is optimized with content that is filled with your keywords so you can rank well when people search on those keywords. You want people to find you, right? Do research into what keywords are going to be the highest ranking ones for your specific niche. A great tool that I use is called Search It! It is the only ecommerce-related search tool that you (and your visitors, readers, friends and colleagues) will ever need. Keep it open in the upper corner of their monitor, for 24/7 access and instant info-mining of the Web. This little tools high-spot are:
* Every search you could ever want, all in one spot
* Advanced searches pre-packaged
* Constantly being refreshed
* Most popular Search Categories are (in order)...
o Keyword Brainstorming
o Keyword Research
o Keyword Competition
o Reference Library For Content
Find Search It! right here: http://searchit.sitesell.com/success92171.html
4.) Exchanging links - A great way of getting traffic is by trading links with other Webmasters that are in some way associated with the subjects on your web site. You put their link on your site and they, in turn, return the favor. The more links to your web site that the search engines find, the more they see it as a very popular place and the higher your rankings will go. Additionally, you're going to be grabbing visitors who visit those other sites that are linked to you.
5.) Newsletters - Offer an opt-in newsletter to your visitors that include tips, tricks, information that they can't get on your site, etc. Include a free e-book or other things as a gift if they sign up. People love getting free things! When you write your newsletters, include advertising and links to some of your affiliate products. Once you have people signed up to your newsletter, you have repeat buyers that have agreed to be solicited to. A word of warning: make it opt-in so that they are asking for the newsletter. Do not send them unsolicited mail. You know how much you hate spam? They do too. But if they have opted-in (they can also opt-out at any time), they basically have opened their front door and invited you in. Building email lists is like finding a pot of gold. Do not skip this very important way of marketing your business. You may as well throw your money into the street if you do.
That should be more than enough to get your business started or continuing on a path to more traffic and more cash flow.
Here's to your success!
An Easy Promotion Tool with Big Rewards
If you operate or own a website, then you know that you have to promote both on and off the web. You have to incorporate these two factors in order to be fully successful with an E-commerce business. I have talked with a few large Internet retailers that gave me an insight into their marketing on the web. When I was told, it all made sense and I had to implement it with my clients.
We all know that Ebay is the number one auction market place on the Internet today. Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.
What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type. This is to gain a large amount of viewers since the product is "hot" and they will want to purchase it. The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line. When this happens correctly your traffic will Explode and with all targeted viewers. You might not be making much money with the Ebay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins. Give it a try because their is nothing to lose and you will be happy with the results.
We all know that Ebay is the number one auction market place on the Internet today. Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.
What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type. This is to gain a large amount of viewers since the product is "hot" and they will want to purchase it. The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line. When this happens correctly your traffic will Explode and with all targeted viewers. You might not be making much money with the Ebay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins. Give it a try because their is nothing to lose and you will be happy with the results.
2 Keys To "Manual Surf Traffic Exchange" Success
Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?
In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:
"Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites."
This is a very easy way to receive traffic, especially if you have limited budget, but have time to view other websites. And if you don't want to pay your time, you can purchase traffic directly from traffic exchange programs.
However, you should know that these type of traffic is "ineffective" traffic. Ineffective means the conversion rate of your product or service from traffic exchanges will be lower than other highly targeted traffic sources like PPC visitors.
Note, this does not mean using traffic exchange is not profitable. This is because the cost of each traffic exchange hit is greatly cheaper than other traffic sources.
And if you do it right, the ROI (Return On Investment) will be positive.
Many marketers claim that Manual Surf Traffic Exchange is not useful. They are completely wrong because they missed some very important keys when using traffic exchanges.
Now let me expose two of the secret keys that will turn your traffic exchange failure to success:
1. Method - Capture Leads And Do Not Sell Directly
Every traffic exchange user is busy at surfing. They do not have time and intention to read your long webpage. So NEVER put your sales page. Instead, put a lead capturing page with a "Attention Grabbing Headline", "Amazing Benefits" and a "Opt In Form". Remember, your purpose is to capture email addresses and then follow up with additional sales materials.
2. Target - Webmasters Who Want Traffic
Do you notice the common purpose of the traffic exchange users? Yes they are webmasters or affiliates who want to promote their own websites. Remember, these people is your target market, not kids, not elders. If you are promoting high quality advertising related product or service, then I can guarantee you will convert them to sales very well!
Now it is your time to make money by using traffic exchanges! Here is the number one manual surf traffic exchange that I would like to recommend - TopSurfer.
TopSurfer not just provides real and steady traffic, and its wholesale membership is also the best among all traffic exchanges. You not just receive traffic, and you can also make 100% profit by reselling the membership! Visit this link to join:
http://www.marktse.com/topsurfer/
In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:
"Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites."
This is a very easy way to receive traffic, especially if you have limited budget, but have time to view other websites. And if you don't want to pay your time, you can purchase traffic directly from traffic exchange programs.
However, you should know that these type of traffic is "ineffective" traffic. Ineffective means the conversion rate of your product or service from traffic exchanges will be lower than other highly targeted traffic sources like PPC visitors.
Note, this does not mean using traffic exchange is not profitable. This is because the cost of each traffic exchange hit is greatly cheaper than other traffic sources.
And if you do it right, the ROI (Return On Investment) will be positive.
Many marketers claim that Manual Surf Traffic Exchange is not useful. They are completely wrong because they missed some very important keys when using traffic exchanges.
Now let me expose two of the secret keys that will turn your traffic exchange failure to success:
1. Method - Capture Leads And Do Not Sell Directly
Every traffic exchange user is busy at surfing. They do not have time and intention to read your long webpage. So NEVER put your sales page. Instead, put a lead capturing page with a "Attention Grabbing Headline", "Amazing Benefits" and a "Opt In Form". Remember, your purpose is to capture email addresses and then follow up with additional sales materials.
2. Target - Webmasters Who Want Traffic
Do you notice the common purpose of the traffic exchange users? Yes they are webmasters or affiliates who want to promote their own websites. Remember, these people is your target market, not kids, not elders. If you are promoting high quality advertising related product or service, then I can guarantee you will convert them to sales very well!
Now it is your time to make money by using traffic exchanges! Here is the number one manual surf traffic exchange that I would like to recommend - TopSurfer.
TopSurfer not just provides real and steady traffic, and its wholesale membership is also the best among all traffic exchanges. You not just receive traffic, and you can also make 100% profit by reselling the membership! Visit this link to join:
http://www.marktse.com/topsurfer/
Friday, January 28, 2011
5 Secret Tips to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.
Are your keywords too broad?
Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.
Is your ad dull or attention getting?
It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"
Double Check your URL!
Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.
What is your competition doing?
It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.
Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.
Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.
The test results are back
One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!
Are your keywords too broad?
Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.
Is your ad dull or attention getting?
It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"
Double Check your URL!
Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.
What is your competition doing?
It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.
Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.
Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.
The test results are back
One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!
Wednesday, January 26, 2011
3 Main Ways to get Instant Traffic
We have seen in our previous topic, how to increase your traffic.
In some circumstances, you may need to increase your traffic immediately or to boost it in order to spread a new product or an offer or or simply to implement your viral marketing. Well there is 3 easy to do that and we will explain them now. You can: Buy targeted traffic to your site, email to your list, or make a Joint Venture(JV).
To buy fast and immediate traffic, you will need to go to google or one of the other alternatives like overture from yahoo..
You may need to know how to use google adwords first, there is excellent ebooks on this subject, that will save you a lot of money, and avoid your ad to be deactivated.
That type or advertising is called Pay Per Click advertising. You will set a daily budget for your campaign, and you will only pay when some one make a click on your link. You will be able to see your ad on the right table of the page, when you search for specific keywords.
You will need to track your campaign.
For example, you can buy 3 different advertising sources, pay the same price for each, then track with a software which advertising gives you more results.
Then go on, like that you will save your money.
The second way is to email to your list. You must understand the sale process. In a nutshell, visitors are surfing they fall on your site, but they probably won' t come back except if you offer them an incentive, or newsletter, something that will bring them back:
You can send a promotional email, twice a month or once
Send valuable information between the promotional offer.
The last tip for immediate traffic is Joint Venture.
You have to get other websites to send email to their list, place your link on their website, and you will pay them only when they process a sale.
Pay them 50% or more.
And make the sale easy for them, prepare for them the subject and body of the emails, prepare the affiliate link they will put on their websites, and any other material you can use.
And who knows, you will maybe find some good friends out there.
In some circumstances, you may need to increase your traffic immediately or to boost it in order to spread a new product or an offer or or simply to implement your viral marketing. Well there is 3 easy to do that and we will explain them now. You can: Buy targeted traffic to your site, email to your list, or make a Joint Venture(JV).
To buy fast and immediate traffic, you will need to go to google or one of the other alternatives like overture from yahoo..
You may need to know how to use google adwords first, there is excellent ebooks on this subject, that will save you a lot of money, and avoid your ad to be deactivated.
That type or advertising is called Pay Per Click advertising. You will set a daily budget for your campaign, and you will only pay when some one make a click on your link. You will be able to see your ad on the right table of the page, when you search for specific keywords.
You will need to track your campaign.
For example, you can buy 3 different advertising sources, pay the same price for each, then track with a software which advertising gives you more results.
Then go on, like that you will save your money.
The second way is to email to your list. You must understand the sale process. In a nutshell, visitors are surfing they fall on your site, but they probably won' t come back except if you offer them an incentive, or newsletter, something that will bring them back:
You can send a promotional email, twice a month or once
Send valuable information between the promotional offer.
The last tip for immediate traffic is Joint Venture.
You have to get other websites to send email to their list, place your link on their website, and you will pay them only when they process a sale.
Pay them 50% or more.
And make the sale easy for them, prepare for them the subject and body of the emails, prepare the affiliate link they will put on their websites, and any other material you can use.
And who knows, you will maybe find some good friends out there.
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